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Subjects The subjects in this experiment vrere 172 intrcductory psychology students at the University of Massachusetts who received course credit for their participation. Desif^n The study employed a3x2x2x2 before-after design involving three response sets ( role-plajdng, communicating and passive reception), proattitudinal vs. coxinterattitudinal message, high vs^, la-: communicator credibility, and message contents advocating special or general education. All manipulations and measurements were accamr^lished vdthin a single experimental session. Equal numbers of Ss were randomly assigned to receive the three resr^onse sets, high or low credibility sources, and messages advocating special or general education. Because Ss' own positions on the attitudinal issue viere not kno'-m to the experimenter -until the session was completed, the identity and number of Ss forvhom the message was pro-and counterattitudinal were not experimentally controlled.
| Identifer | oai:union.ndltd.org:UMASS/oai:scholarworks.umass.edu:theses-2761 |
| Date | 01 January 1971 |
| Creators | Hortacsu, Nuran |
| Publisher | ScholarWorks@UMass Amherst |
| Source Sets | University of Massachusetts, Amherst |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Masters Theses 1911 - February 2014 |
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