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Organizing the marketing function for new product introductions in large industrial corporations.

No description available.
Identiferoai:union.ndltd.org:UMASS/oai:scholarworks.umass.edu:theses-4717
Date01 January 1968
CreatorsBurkinshaw, Lawrence Devereux
PublisherScholarWorks@UMass Amherst
Source SetsUniversity of Massachusetts, Amherst
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceMasters Theses 1911 - February 2014

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