There has been a long-standing debate about the role and place of intercollegiate athletics (Schulman & Bowen, 2003). Often the focus is on whether successful athletic programs lead to ?value-added? outcomes such as increased alumni giving (Turner, Meserve & Bowen, 2001; Sperber, 2000), or enhanced student applicant pools (Tucker & Amato, 1993; Toma & Cross, 1998; McCormick & Tinsley, 1987; Murphy & Trandel, 1994). The empirical evidence on these issues is both limited, and mixed. For example, the findings of a few methodologically rigorous studies suggest some value-added ?applicant pool? benefits of successful athletic programs. In contrast, studies directly examining student college preferences have produced mixed results. This study offers a review of the extant empirical research on this topic in order to assess the impact of college athletic reputation on three key outcomes: size of applicant pool; quality of applicant pool; and university giving.
| Identifer | oai:union.ndltd.org:UMIAMI/oai:scholarlyrepository.miami.edu:oa_theses-1235 |
| Date | 01 January 2009 |
| Creators | Livingston, Ebony Michelle |
| Publisher | Scholarly Repository |
| Source Sets | University of Miami |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Open Access Theses |
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