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Ethno-advertising in French magazines

<p>The purpose of this research focuses on French fashion magazines for women</p><p>to analyse the advertisement of ethnic women for cosmetic products during two months.</p><p>The goal of this research is to find out if ethnic groups are represented in these</p><p>cosmetic’s ads. Then, when ethnic groups are represented, are they associated with ethnocosmetics</p><p>(specialized products) or generalist product.</p>
Date January 2009
CreatorsCoquemont, Julie Jr, Cylinski, Maëlle Jr
PublisherHalmstad University, School of Business and Engineering (SET), Halmstad University, School of Business and Engineering (SET), Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET)
Source SetsDiVA Archive at Upsalla University
Detected LanguageEnglish
TypeStudent thesis, text

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