<p>This Swedish essay deals with a study of two tourist brochures of Värmland from two different years, 2005 and 2007. The purpose is to examine what their differences and similarities are through a comparison. My focus is put on what tourist categories the brochures mainly turn to. I want to se if they turn to all tourists or if they lean towards a special group of people.</p><p>To guide me I have used both textual and picture interpretation.</p><p>I have created my own tourist categorization as a tool for my study, named The matter tourist-related categorization. It contains six categories which all have some common denominator where tourists will fit in.</p><p>The result shows that all tourist categories are mentioned even if some are more frequently mentioned than others.</p><p>Key words: Tourism, brochures, categorization, interpretation, nature and culture.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:kau-935 |
| Date | January 2007 |
| Creators | AL RADAIDEH, PERNILLA |
| Publisher | Karlstad University, Faculty of Social and Life Sciences |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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