<p>The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of social media marketing.</p><p>I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with social media marketing at a daily basis. One of those is Lena Carlsson, who founded the social media agency Kreafon and is also the first author to write a book in Swedish about social media marketing.</p><p>My study results show that social media are for people and that companies need to have this in mind when they enter the new digital channels to convince people about their products. They can’t continue with the traditional ways of marketing in social media, because here it is all about talking with people not to them. There are no big risks for companies to go in to social media. But if you choose to, you need to be there for your customers to 100%. The customers demand that you to listen and respond to both positive and negative criticism.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:lnu-6835 |
| Date | January 2010 |
| Creators | Ottosson, Jon |
| Publisher | Linnaeus University, School of Social Sciences |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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