<p>Thailand’s economy has gone through a quick development during the past two decades As a result of the economic crisis in 1997, His Majesty the King Bhumibol Adulyadej introduced the philosophy of sufficiency economy (SE). SE is built upon a model which can be used every day, notonly during crises, to strengthen the economy within the country and the society. Due to the worldwide attention on the philosophy it is interesting to research how applicable SE is in Sweden or generally worldwide.The aim of the field study and the thesis is to obtain a contemporary interpretation of the applicability of sufficiency economy.The approach of the field study consisted of four main steps; feasibility study, research tool, the field study procedure and evaluation. The study includes a literature study with a combination of interviews with key persons, a multinational company situated in Bangkok and Thai students. The intention of the selection was to obtain a conceptual interpretation of SE in relation to the interviewed people. The answers of the different groups were first put in their own context, and then a comparison was made in order to make the analysis.Several different opinions were uncovered regarding the interpretation of SE. It is necessary to interpret it at an individual level.The rational decision making and following the middle way is important to achieve a balanced life. However it is a knowledge gap within theThai society where it is important to have a stable government and the right spokesman of SE.</p> / Mior Field Studies via SIDA
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:mdh-1615 |
| Date | January 2008 |
| Creators | Ehnberg, Bobby, Lundell, Sara |
| Publisher | Mälardalen University, Mälardalen University, School of Business, Mälardalen University, School of Business |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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