<p>Title: Advertising message and Customer Satisfaction A case of Lidl Sweden</p><p>Problem: “Are the customers satisfied when they compare marketing message with services provided by Lidl grocery store?”</p><p>Purpose: We aim to analyze the satisfaction level of customers at Lidl store and how</p><p>effective messages delivered in the advertisement.</p><p>Method: We used a primary research through the interviews of the managers in Lidl, and</p><p>a survey questionnaire by the customers. We also used the secondary data from</p><p>the website of Lidl and some qualitative information from textbooks and</p><p>different sources.</p><p>Conclusion: After the research, we conclude that the advertising messages of Lidl is clear</p><p>and most of the customers feel satisfied with price and the quality of Lidl’s</p><p>products. However, about the non-food products, the customers do not feel so</p><p>pleasant and they do not have much knowledge about after sale services.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:mdh-4274 |
| Date | January 2008 |
| Creators | Iftikhar, Ahmed, Yusi, Zhao |
| Publisher | Mälardalen University, Mälardalen University, School of Business, Mälardalen University, Mälardalen University, School of Business, Västerås : Mälardalens högskola |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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