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Differentiation through Corporate Image

When studying how companies differentiate from their competitors, corporate image can play a main role in this aspect. The aim of this study is to observe and analyse the perception by the consumers of the corporate image of two groceries companies.This perception can lead to a competitive position in the marketplace by outperforming competitors in all the areas of corporate image. Thus, it can be observed how both companies are differentiated in the mind of the consumers in a different way.
Date January 2008
CreatorsRiera Monroig, Guillermo, Pomaret, Pierre
PublisherHögskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET)
Source SetsDiVA Archive at Upsalla University
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text

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