Aim: The purpose of this study is to generate a comprehensive understanding of young women in order to identify primary factors of motivation. The focal point is on how employers in the IT industry can face the work-related needs.Three question formulations are framed to be able to cope a comprehensive understanding. Method: The empirical evidence of this study is based on eight semi-structured interviews with women within generation Z operating in the IT industry. Result & Conclusions: The results of the study indicate that career path, responsibility and accomplishment are considered important inner motivation for women (Gen Z) working in a male-dominated IT industry. Confirmation and good communication with the employer manifest as the most important external motivation. Equality in the workforce promote stronger motivation for women, which indicate that employers can revise work environment with pronounced masculine indications to retain women in the IT industry. Contribution of the thesis: The study contributes with a better understanding of young female working in a male-dominated environment. Suggestions for future research: Since Generation Z initiate enter the labor market the quantity of Generation Z in the workforce will increase in a matter of time, future research can resemble internal and external motivation factors.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hig-36026 |
| Date | January 2021 |
| Creators | Nygård, Signe, Västanälv, Diana |
| Publisher | Högskolan i Gävle, Avdelningen för ekonomi, Högskolan i Gävle, Avdelningen för ekonomi |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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