Background The mindset of an individual is made up by perception and motivation. Motivation is in turn driven by personal experiences, values and goals. Many times, a personal experience can act as a ‘Gandhi-moment’ or a triggering event to take action towards achieving a specific outcome. For a social entrepreneur, this outcome is many times some type of positive social change. In order for the social entrepreneur to create this, he or she needs to be innovative and creative, and therefore stay open towards new opportunities and perspectives to not get stuck in a particular mindset. Purpose The purpose of the thesis is to investigate the role of personal experiences and a person’s mindset in the start-up of a social project. Furthermore, the study aims to explore how a change in one’s mindset can result in social projects or enterprises that are successfully able to create social change. Method The research approach of the thesis takes the form of a multiple case study; one main large case and four illustrative smaller ones. The data analysis is of abductive style, going back and forth between theory and empirical data. Conclusion It can be concluded that personal experiences can serve as a motivational platform for an individual starting a project or enterprise, aiming to create a social change. However, other elements of a person’s mindset will also influence this process, in terms motivation and perception. Furthermore, for changes in society to occur, changes first needs to be made from within. Therefore, in order for a social entrepreneur to create actual social change; he or she needs to go through a process of mindset-change.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-22567 |
| Date | January 2013 |
| Creators | Thalberg Pedersen, Nathalie, Staflund, Linda |
| Publisher | Högskolan i Jönköping, Internationella Handelshögskolan, Högskolan i Jönköping, Internationella Handelshögskolan |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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