This thesis aims to examine if and how Value Co-Creation works online, and what interactions the customers believe to be of importance to continue a relationship with a company. The problem of the thesis is how to create value in order to establish long-term relationships with customers in an online environment where the element of face to face interactions is absent, and switching costs facing the customers are non-existent. There is little research made about Value Co-Creation in an online setting, further how Co-Creation of Value affects the ability to establish and maintain Customer Relationships. This paper utilized a qualitative research approach and was executed through a case study built up by a thorough analysis of a marketing plan and the value creating activities of Company X, and semi-structured interviews with twelve customers of Company X to investigate how these activities are perceived. The conclusion of the research in this paper is that Company X performs activities that allows Co-Creation of Value. Further, it was concluded that the services provided by Company X contributes with important factors when trying to establish and maintain relationships with their customers.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-39981 |
| Date | January 2018 |
| Creators | Bäck, Malte, Svenson, Adam, Hemmingsson, Johan |
| Publisher | Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, hemmingsson.johan@gmail.com |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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