Since the experience economy was introduced, many researchers and enterprises have been attempting to find new strategies for business development, thus adapting to this new economy. In this process, the innovative value proposition is discovered as a solution to deliver satisfactory service and experience to customers. As a result, people start to pay attention to how to create an innovative value proposition and use it to stage memorable experiences to customers, which is also the main task of conducting this paper. In this paper, the authors investigate the value propositions offered by two innovative hotels, Chiva-som and IceHotel in order to answer how to create value proposition by integrating operant and operand resources. And the study about customers’ perceptions on value propositions is used to reveal how customers perceive a good value proposition and use it create a memorable experience that they desire. At the end of this paper, the authors state a new frame of creating value propositions by presenting a model of resource integration methods (Figure 3), which includes resource-centric and co-creation centric aspects. Furthermore, the features of a good value proposition perceived by customers as well as the solutions to improve customer experiences with innovative value propositions are summarized respectively.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kau-15476 |
| Date | January 2012 |
| Creators | Geng, Jia, Wasinwasukul, Mingkhwun |
| Publisher | Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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