Corporate Social Responsibility (CSR) is a frequently discussed topic in the banking sector, not least because of the financial crisis in 2008 where banks needed to rebuild their reputation. Society at large is asserting the banks' obligation to work with CSR since they hold a key position in society's economy. Previous research states that employee engagement is critical for a successful implementation and work of CSR. To engage employees, it is of great importance that leaders possess the ability to convey the bank's policies and values to act as a role model for inspiration. Employee motivation is proven as one of key factors for successfully engaging employees in CSR. Thus, there is research that shows that both leadership and motivation influence employees' commitment to CSR. The purpose of the study is to examine whether leadership and motivation affect employee commitment to work with CSR within Sweden´s banking sector. Hence, the study examines the impact leadership and motivation have, individually and in combination, on employee commitment to CSR. Collection of data is gathered from a web-based survey and resulted in 113 observations from employees working within banks. The data has been used in a quantitative research approach that is analyzed with statistical tools in SPSS and Excel. The result indicates that there are significant relationships for all three alternative hypotheses. Collected data were analyzed by correlation, determination, simple linear regression, and multiple linear regression. It is therefore possible to claim that leadership and motivation both separately and combined, influence employee commitment to CSR within Swedish banking. However, there is evidence also claiming that there may be other influencing variables, which is for future research to investigate. The conclusions contribute to new theory in the subject of CSR, commitment, leadership, and motivation and can facilitate CSR along with employee engagement in companies in the banking sector in Sweden.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kau-95922 |
| Date | January 2023 |
| Creators | Forsell, Emma, Johansson, Julia |
| Publisher | Karlstads universitet, Handelshögskolan (from 2013) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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