My project is split in two, one theoretical part and one empirical part. The first part is based on existing theories within design and marketing. I focused my research on management theories, research methods and consumer behavior theories. The second part is based upon a case study "Rebirth of the airship", where I test the method identified in the first part. The case study also includes a straight forward design process and a qualitative field research. In the final part of the project I conclude my findings and reflect upon the work method and the result at hand.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:konstfack-857 |
| Date | January 2007 |
| Creators | Magnusson, Oscar |
| Publisher | Konstfack, Industridesign |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Uppsats : ID / MA - magister ; 2007 |
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