This study is an introduction to the field of Corporate Social Responsibility (CSR) and TripleBottom Line (TBL) utilization in Swedish born global firms. The purpose of this study was toexplore how born globals utilize CSR and TBL and thus contribute to the research field withnew knowledge. The knowledge gap found by the researchers was the lack of foundationalknowledge of the field born globals, CSR and TBL together. The research questionsconcerned the utilization of CSR and TBL, what negative aspects of CSR and TBL were seenby the companies and what parts of CSR and TBL were most important. This study wasconducted on Swedish born global firms utilizing sustainability practices. A conceptualframework was generated by the concepts born global, CSR and TBL to visualize theirconnection. The purpose and the questions were fulfilled and answered by conductingsemi-structured interviews with four Swedish born global companies of different sizes andindustries. To further develop the analysis, Archie B Carroll's input was added. What could beconcluded from this study was that the companies had different ways of utilizing CSR.Furthermore, the negative aspects of working sustainably with CSR and TBL was seen aseconomical and time consuming. The positive aspects were the other values gained for thefirms externally which overweighted the negative costs. Thus has this research contributed tomanagers within born global firms as well as the theoretical research field of born globals andCSR.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-122815 |
| Date | January 2023 |
| Creators | Mattsson, Gustav, Sundqvist, Clara |
| Publisher | Linnéuniversitetet, Institutionen för marknadsföring och turismvetenskap (MTS) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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