In Swedish shops today there are a lot of magazines aimed at teenagers, which fight for young girls’ attention. These teenage-magazines are one of the most important sources for young girls to get information about sex and love-relationships; therefor it’s important how these magazines portray it. We have examined how the magazine Frida has portrayed sex and love-relationships from 1991 until today. The way sex and love-relationships are portrayed in Frida’s articles affect the young readers in their process of building an identity. Using a combined rhetoric- and discourse analysis we found that the main focus in Frida is for the reader to have a love-relationship with a guy, instead of a physical sex-relationship. Frida uses all the rhetorical tools to convince their readers that what they are telling them is the right way to think and behave.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-24182 |
| Date | January 2013 |
| Creators | Bengtsson, Johanna, Nilsson, Annika |
| Publisher | Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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