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Virtual Reality as a Communication Process: User Perceptions and Experiences

This thesis addresses the Virtual Reality (VR) as an efficient communication process, furtheremphasizes on the importance of Haptic Feedback in Virtual Reality applications. HapticFeedback plays a pivotal role in Virtual Reality simulations by enhancing users’ interactivityand immersion. Considering the human perceptions and experiences in line with technology isextremely significant for an effective Virtual Reality. The aim of this research is to study theperceptions and experiences of human participants about Virtual Reality applications,importance of Haptic Feedback, and to explore the advantages and limitations of suchapplications. The need to integrate Haptic Feedback in today’s Virtual Reality applications, andits advantages were emphasized. In order to acquire in-depth understanding of user’sperceptions and experiences about Virtual Reality as a communication process, a qualitativecase study was employed in this study with interpretive research approach and purposefulsampling. After interviewing the selective participants, the outcomes of the study would be toconsider Virtual Reality as an effective communication medium and to propose improvementplans for IKEA VR Experience with Haptic Feedback. Based on the outcomes of this study,organizations can strive towards providing richer Virtual Reality experience to their customersin the years to come.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-68607
Date January 2017
CreatorsKalaiselvan, Kasthuri Brindha, Yan, Hanyu
PublisherLinnéuniversitetet, Institutionen för informatik (IK), Linnéuniversitetet, Institutionen för informatik (IK)
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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