With the help of consumer decision making theory, factors were being investigated. An additional questionnaire was being distributed to collect primary data. The secondary data from reliable sources was used to have a better understanding of Swedish travelling behaviour. It showed that among eight factors “motivation or energizers factor” has the most influence or effect on Swedish traveler’s decision making in choosing Thailand as a traveling destination.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mdh-10152 |
| Date | January 2009 |
| Creators | PANTO, SITTHIPHON, Pan, Rong |
| Publisher | Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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