This study examines how two lifestyle magazines produce gender through their covers, and how young men and women are affected by the covers in their thoughts on gender constructions. The starting point for the study is Erving Goffman's visual codes describing the portrayal of gender in advertising. By applying Roland Barthes method, semiotic image analysis the result show that the two lifestyle magazines create a relatively stereotypical image of male and female. In the analysis of the cover, for example, posing, clothing choices, color choices and more are taken up for review. How these covers affects young men and women was examined through the qualitative focus group method. The results indicate that both sexes are affected to some extent by these images, where women are more affected by comparison and that they try to adhere to a certain ideal.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:oru-72132 |
| Date | January 2019 |
| Creators | Lindberg, Martin, Sandh, Albin |
| Publisher | Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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