In 2017 social media network Facebook launched a new mission that aim to bring people and the world closer together via Facebook groups. In contrast to this mission, recent years of research indicate that social media as Facebook increases social divisions. This paper investigate how successfully Facebook groups with the official purpose to bring people together and build friendships works. The study was conducted through a survey posted in five Facebook groups with this specific aim. The result show that people are far more willing to request new friendships than reply other members requests of new friendships. Ever thought the large majority said they wore member of the group to find new friends, the majority also responded they had not found new friends via the group. The result is analyzed and discussed based on theories of homogeneity, social identity theory, self representation and previous kindred research of this paper.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-34503 |
| Date | January 2017 |
| Creators | Schröder, Helena |
| Publisher | Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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