When I worked with the daily communication with the lottery’s customers on social media the Communications Department at Nova Media Swedish Postcode Lottery contacted me to write a document, plan and present an advertising campaign in their social media channels to Christmas 2014. The company had ideas on a campaign that they wanted develop where my job was to develop and present a plan for how to implement the campaign. The purpose is to explain what PostkodTomten is and to highlight its commercial advantages for marketing purposes. To have succeeded with this work, I needed a clear methodology and plan. I deepened my knowledge in marketing with a clear focus on social media, literary studies has been key and theoretical studies have been a good basis to implement my work practically. The conclusion I take with me in the future, the importance of how to dispose of your work, meetings booked weekly and milestones were set up giving the project good order and structure. This report will first and foremost focus and process these documents but also contains a theoretical part of marketing and communications in social media in general. The document and the report were presented to the company as an appendix. The theoretical parts of the report focuses on the marketing and communications in social media, how it is going to and how to do it appropriately. It is also up to what a company can do to strategically "stick out" and promote themselves on social media and its various channels. The terms "Buzz marketing" and "viral marketing" will also be explained.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-132264 |
| Date | January 2015 |
| Creators | Alexander, Bodén |
| Publisher | Umeå universitet, Institutionen för tillämpad fysik och elektronik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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