Improving the user experience of an extensive existing web system can be a challenging task. There are a number of questions that have to be addressed. 1) What part of the system should be improved to achieve the most significant upgrade? 2) What changes should be made? 3) How should these changes be implemented? The purpose of this thesis is to investigate what methods can be used to find answers to these questions, more specifically, what methods are suitable to evaluate the KollaCity platform . The background study resulted in two methods for deciding which parts of the system should be improved. An online survey showed what the potential users were interested in, and Think-aloud protocol interviews highlighted the best and most complicated parts of the current platform. A competitor analysis and a SWOT (strengths, weaknesses, opportunities, and threats) analysis gave an understanding of the market position of the platform and aided in the process of selecting which parts of the platform that was to be improved. The design process started with sketching, followed by feedback, continued to a proto- type, and then finally an implementation. A conclusion from the background study is that reading emails still is the most common online activity in 2011. This makes email marketing very effective and useful if it’s carried out in the right way. There are many pitfalls, but if the content is right and the structure and design follow the guidelines set up by governments and experts, there are big chances for success. However, keep in mind that designing HTML emails is not like designing websites. There are many limitations, and the difference between rendering engines is big.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-184760 |
| Date | January 2021 |
| Creators | Strömberg, Jonny |
| Publisher | Umeå universitet, Institutionen för datavetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | UMNAD ; 1279 |
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