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International Market Exit and Reentry: What are the links between foreign market exits and reentries?

The following piece will highlight the correlations found between foreign market exits and reentries. The developed tables, figures and conceptual model will graphically display in details the stages a Multinational Corporation (MNC) would go through during the course of a market exit up until the reentry. Moreover, the paper will elaborate how many firms have failed to understand the magnitude of a well-executed market withdrawal. Furthermore, the paper will indicate the correlations found between underlying reason & quality of exit; quality of exit & ease of reentry, and “time out” & reentry.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-155637
Date January 2011
CreatorsLantz, Alexander, Balla, Adam
PublisherUppsala universitet, Företagsekonomiska institutionen, Uppsala universitet, Företagsekonomiska institutionen
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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