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Internet Impact On UNT Traditional Newspaper

The aim of this research is to understand the Internet impact on Uppsala Nya Tidning (UNT) traditional newspaper. By answering the question; has the internet resulted in UNT developingnew products? A case study was selected. The findings indicate that the internet has resulted in UNT consumers, demanding quick, free, and user-generated news. The fact that the newspaper is presently unable to accommodate these different needs have made the consumers discard the paper, thus causing a decrease in UNT newspaper readership. This, however, resulted in UNT developing  new  products (e.g., Free online reading, tabloid newspaper, and multimedia portfolio).

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-157696
Date January 2011
CreatorsNnagbo, Emmanuel Onyebuchi
PublisherUppsala universitet, Företagsekonomiska institutionen
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf, application/pdf, application/pdf
Rightsinfo:eu-repo/semantics/openAccess, info:eu-repo/semantics/openAccess, info:eu-repo/semantics/openAccess

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