The study of ethical practice in tourism among scholars and decision makers alike has blossomed over the pastten years. Urged on by the emergence of niche tourism marketing campaigns in sustainable tourism and by a widerglobal trend toward increased corporate transparency, the questions of motivating and maintaining ethical practicein one of the world’s most influential industries has received evermore attention in academia and the policydevelopment environment. This paper contributes to an understanding of ethical practice within the tourismindustry by analysing the potential barriers which exist to the implementation of an industry wide Code of Ethicsin a multi-cultural and multi-ethnic environment. Utilising the symbolic interactionism approach an analyticalmodel was constructed to investigate the institutional context of a proposed code of ethics for the tourism industryof Crimea. Focusing on cultural values, socio-economic status and institutional capacity it was found thatsignificant cultural distance and an underdeveloped tourism infrastructure posed the greatest potential disruptionto the implementation of an industry wide code.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-227360 |
| Date | January 2014 |
| Creators | Duggan, Alan |
| Publisher | Uppsala universitet, Institutionen för geovetenskaper |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Examensarbete vid Institutionen för geovetenskaper, 1650-6553 ; 193 |
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