Abstract Location: Uppsala University Level: Bachelor thesis in Media and Communication Studies Number of pages: 56 Method: The method used in this thesis is a qualitative interview study. Title: Affect your reputation! A qualitative study on how Swedish companies in the food industry try to influence their reputation through their specific communication on social media. Aim: The overall aim with this study is to understand how organizations in the food industry try to influence their reputation through communication on social media. Theories: The theoretical perspective of the study is organizational reputation and reputation on social media. Main results: The result from the interview study shows that organizations in the food industry are not communicating in the same way, contrariwise there are some common factors between the organizations in their way of influencing the reputation. The common factors are measured through the temperature on the separate organization’s users through media sourcing, communicating in a transparent and credible way and responding quickly to users. Furthermore, the result shows that each organisation find its own way of communicating on social media to influence their reputation on social media in their daily communication work. Keywords: Reputation, social media, food industry, Facebook, communication
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-351243 |
| Date | January 2017 |
| Creators | Lundberg, Linnéa, Natalie, Stevendahl |
| Publisher | Uppsala universitet, Institutionen för informatik och media, Uppsala universitet, Institutionen för informatik och media |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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