Abstract Purpose / Aim: The purpose of this study is to find out why people look at K-1. I wanted to investigate what it was about looking at televised martial arts, specifically K-1, that attracts peoples attention and interest, and what it needs it satisfies within the viewer. Material / Method: This study consists of three separate parts, where I investigate and analyse the producer side of K-1, the receiver side, and the program in itself as a media text. For the producer part I performed interviews with the chairman of K-1 Sweden, the production manager at Eurosport Sweden and the Eurosport K-1 commentator. As for the receivers I interviewed six people who watch K-1 more or less regularly, in order to find out why the watch the show and what it gives them. The program text analysis I performed on two K-1 programs from Eurosport, and I based it on previous studies done of similar and other kinds of programs. After the separate analysises I discussed the different results in an overarching analysis. Main Results: There are several main reasons for watching K-1 on TV. The reasons for watching vary between different persons, but it also vary inside one person depending on different outer and inner circumstances. The most important reasons for watching is to get excitement and as an outlet of inner needs, like cleansing of suppressed feelings of aggression and hostility. In different circumstances people watch K-1 to get pleasure and relaxation. One thing that makes it more interesting to watch is that you often identify either with individual fighters or with a “martial arts identity”. This can also hold a social function, for example in terms of watching the show together.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-6764 |
| Date | January 2006 |
| Creators | Björklund, Anna |
| Publisher | Uppsala universitet, Institutionen för informationsvetenskap, Uppsala : Institutionen för informationsvetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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