This study explored the phenomenon that a consumer's preference on color of car body may vary depending on shape of the car body. First, the study attempted to establish a theoretical framework that can account for this phenomenon. This framework is based on the (modern-) Darwinism approach to the so-called evolutionary psychology and aesthetics. It assumes that human's aesthetic sense works like an agent that seeks for environmental patterns that potentially afford to benefit the underlying needs of the agent, and this seeking process is evolutionary fitting. Second, by adopting the framework, a pattern called fundamental aesthetic dimensions was developed for identifying and modeling consumers aesthetic response to car body shape and color. Next, this study developed an effective tool that is capable in capturing and accommodating consumers color preference on a given car body shape. This tool was implemented by incorporating classic color theories and advanced digital technologies; it was named Color-Shape Synthesizer. Finally, an experiment was conducted to verify some of the theoretical developments.
This study concluded (1) the fundamental aesthetics dimensions can be used for describing aesthetics in terms of shape and color; (2) the Color-Shape Synthesizer tool can be well applied in practicing car body designs; and (3) mapping between semantic representations of aesthetic response to the fundamental aesthetics dimensions can likely be a multiple-network structure.
| Identifer | oai:union.ndltd.org:USASK/oai:usask.ca:etd-09042008-210559 |
| Date | 05 September 2008 |
| Creators | Wang, Chen |
| Contributors | Wu, Fang-Xiang, Kushwaha, Radhey Lal, Gupta, Madan M., Zhang, W. J. (Chris) |
| Publisher | University of Saskatchewan |
| Source Sets | University of Saskatchewan Library |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf, application/zip |
| Source | http://library.usask.ca/theses/available/etd-09042008-210559/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to University of Saskatchewan or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
Page generated in 0.0022 seconds