The creation of a new travel website in the early 21st century can naively be mistaken as an easy open window to the world. LuminariaTravel.com is an online travel website recently created to inform visitors about San Antonio, Texas tourism. This paper seeks to analyze the challenges and offer solutions in entering an online market already entered. This paper presents insight into understanding the tourism industry online, and current marketing methods being used. In order for the small, privately-owned travel website to gain online visitors, LuminariaTravel.com must consider utilizing marketing tools for an integrated marketing plan. Luminariatravel.com must also be correctly positioned in the online travel market to have a unique stance and be able to communicate information that will set it apart from other San Antonio travel websites. This paper will include literature reviews and an industry case study. A final recommended marketing plan and strategy will be offered to LuminariaTravel.com / text
| Identifer | oai:union.ndltd.org:UTEXAS/oai:repositories.lib.utexas.edu:2152/ETD-UT-2011-12-4540 |
| Date | 21 February 2012 |
| Creators | Rodriguez, Cynthia Marie |
| Source Sets | University of Texas |
| Language | English |
| Detected Language | English |
| Type | thesis |
| Format | application/pdf |
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