Drawing on the choice and self-referent processing literatures, we
hypothesized that the act of making consumer choices will augment
narcissism, because it directs attention to the self (i.e., increases selfreferencing).
Results of three experiments provided support for the
proposed path from choice to narcissism via self-referencing (indirect
effect), but not for the path from choice to narcissism (total effect). This
pattern, first reported in Experiment 1, held only for agentic choices
(e.g., products for personal use), which prompt thoughts about the
self, and not for communal choices (e.g., charitable organizations),
which prompt thoughts about others (Experiment 2). Also, this pattern
generalized across agentic choices of public and private products
(Experiment 3). We consider theoretical and practical implications.
| Identifer | oai:union.ndltd.org:VIENNA/oai:epub.wu-wien.ac.at:6369 |
| Date | January 2018 |
| Creators | Kokkoris, Michail D., Sedikides, Constantine, Kühnen, Ulrich |
| Publisher | Taylor & Francis |
| Source Sets | Wirtschaftsuniversität Wien |
| Language | English |
| Detected Language | English |
| Type | Article, PeerReviewed |
| Format | application/pdf |
| Rights | Creative Commons: Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) |
| Relation | http://dx.doi.org/10.1080/15298868.2018.1486881, https://www.routledge.com/, http://epub.wu.ac.at/6369/ |
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