Banalieva and Dhanaraj argue that digital service multinationals (DSMNCs) possess a new category of firm-specific advantage (FSA), the network advantage, and that, contrary to extant theory, they use networks as a mode of governance. I review the business models used by DSMNCs, compare them to non-digital ones, and explore what we can learn about them from extant IB theory. I conclude that network advantages are not a new category of FSAs, that networks are not a mode of governance, and that their use by DSMNCs is well explained by extant theory.
| Identifer | oai:union.ndltd.org:VIENNA/oai:epub.wu-wien.ac.at:7108 |
| Date | 10 1900 |
| Creators | Hennart, Jean-François |
| Publisher | Palgrave Macmillan UK |
| Source Sets | Wirtschaftsuniversität Wien |
| Language | English |
| Detected Language | English |
| Type | Article, PeerReviewed |
| Format | application/pdf |
| Rights | Creative Commons: Attribution 4.0 International (CC BY 4.0) |
| Relation | http://dx.doi.org/10.1057/s41267-019-00256-2, https://www.palgrave.com/de, http://epub.wu.ac.at/7108/ |
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