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Millennials and Generation Z: Men's Perspectives on Hashtag Feminism

As the U.S. experiences widespread critical examination on gender and patriarchy, it is important for family therapists to learn how men perceive their masculinity amidst this critical discourse. In contemporary politics, feminist activism is largely conducted through social media and hashtag activism and is often called "hashtag feminism." The feminist hashtags #MeToo, #HeForShe, and #HowIWillChange are well-known symbols of the modern feminist movement. Despite the large role that men and masculinity play in the construction of patriarchy, there is currently little research on how hashtag feminism influences men's perceptions of their own role in gender politics. This interpretive phenomenological study explored how Millennial and Generation Z men perceive the hashtag feminist movement. It also aimed to capture how these men experienced and perceived their masculinity as it related to contemporary gender politics. We conducted interviews with 12 social media-using Millennial and Generation Z men about their experiences of masculinity and hashtag feminism. We found that men's views on hashtag feminism and gender inequality were contradictory and overlapping, changing in response to different contexts. Additionally, findings indicated that participants did not see hashtag feminism as representative of the feminist movement as a whole. Results suggested that features of online activist discourse deterred men from engaging in hashtag feminism. Lastly, results suggested that Millennial and Generation Z men want cultural norms of masculinity to change to integrate the pro-social aspects of traditional masculinity with non-traditional qualities of empathy, emotionality, relationality, and vulnerability. Study discussion reviews clinical implications and research recommendations. / Master of Science / Gender and patriarchy are undergoing critical examination the United States. In this context it is important for family therapists to learn how men experience masculinity. "Hashtag activism," or online feminist activism, uses social media to engage in feminist discourse. The feminist hashtags #MeToo, #HeForShe, and #HowIWillChange are well-known symbols of the modern feminist movement. Despite the large role men and masculinity play in patriarchy, there is little research about how hashtag feminism impacts men. However, it is important to gain an understanding of how men see their own role in gender politics. This interpretive phenomenological study explored how Millennial and Generation Z men perceive the hashtag feminist movement. It also aimed learn about how these men experienced and understood their masculinity in the context of contemporary gender politics. We conducted in-depth interviews with 12 Millennial and Generation Z men who use social media. Interview questions were about their experiences of masculinity and hashtag feminism. We found that men's views on hashtag feminism and gender inequality were not divided into separate categories of pro-feminist and anti-feminist. Instead, each participant held multiple viewpoints that overlapped and sometimes contracted each other. These viewpoints depended on the context in which the participant found himself. We also found that participants did not see hashtag feminism as representative of the feminist movement overall. Results suggested that men were disinclined to engage in hashtag activism because of unique features of online activism. Finally, we found that participants wanted masculinity norms to change to include more vulnerable, emotional, and relational qualities. We discussed clinical implications and research recommendations for family therapists.

Identiferoai:union.ndltd.org:VTETD/oai:vtechworks.lib.vt.edu:10919/102110
Date27 January 2021
CreatorsKosar, Sophia Anneliese
ContributorsAdult Learning and Human Resource Development, Muruthi, Bertranna Alero, Cunanan-Petty, Elnora Danao, Shivers, Carolyn
PublisherVirginia Tech
Source SetsVirginia Tech Theses and Dissertation
Detected LanguageEnglish
TypeThesis
FormatETD, application/pdf
RightsIn Copyright, http://rightsstatements.org/vocab/InC/1.0/

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