This study seeks to understand how horror urban legends undergo changes over time and the possible reasons for their alterations. Past researchers have yet to analyze the shifts that have occurred within the retellings of these dark tales, and through this analysis, light will be shed onto what truly affects the media's storytelling behavior. Building upon meme theory, this study will use narrative and historical context analyses to uncover the objectives, narrative elements and temporal environments surrounding 10 replications of three horror urban legend memes over the past century. This research will uncover how these memes have mutated over time and inform the world as to how context plays a role.
A total of 30 horror urban legend artifacts (10 per meme) were analyzed using qualitative research methods in order to uncover the similarities and differences that appeared in the replications of each of the memes. Also, the contemporary thoughts, attitudes and values of the various time periods in which each of the retellings existed were analyzed to understand how historical events and movements may have led to a change in the story. The findings revealed that social movements played a large role in the alteration of horror urban legend memes, particularly in regards to the second wave of Feminism. Additionally, the findings showed that memes that heavily portrayed racism were altered in more recent decades to include leading actors and characters of various ethnic backgrounds. Because of these findings, this research aligns with and expands upon the work completed by Joel Best and Gerald Horiuchi (1985). / Master of Arts / This study looks at how three icon horror urban legends have changed over the past century. Specifically, this study analyzes "Bloody Mary," "Sleepy Hollow" and the "Wendigo" in order to track the changes each tale has gone through, in addition to uncovering what might influence their change. Researchers have yet to understand this occurrence, and this study will serve as a way to answer why the media would be interested in revisiting and reviving older stories. Remakes of movies and TV shows are found in abundance within society, so this research will help assign a reason as to why ancient tales are dug back up from the grave. Using meme theory, this study examines how a story is able to be retold, remade and eventually changed by analyzing 10 remakes per urban legend, with each remake coming from a different decade between the 1920s and the 2010s.
The findings reveal that history plays a role in the remaking and altering of previous tales, mainly due to the older versions of horror urban legends no longer being relevant or culturally appropriate. Occasionally, the older adaptation of a story will have material or revolve around a subject matter that is no longer acceptable within a more modern society, such as women being shown only as a damsel in distress. Because of this, in order for the story to not be forgotten, it must be remade and altered to align with where the world is today.
| Identifer | oai:union.ndltd.org:VTETD/oai:vtechworks.lib.vt.edu:10919/104860 |
| Date | 27 August 2021 |
| Creators | Costello, Lincoln John James |
| Contributors | Communication, Smith, Stephanie A., Myers, Marcus Cayce, Mielczarek, Natalia |
| Publisher | Virginia Tech |
| Source Sets | Virginia Tech Theses and Dissertation |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | ETD, application/pdf, application/vnd.openxmlformats-officedocument.spreadsheetml.sheet, application/vnd.openxmlformats-officedocument.spreadsheetml.sheet |
| Rights | In Copyright, http://rightsstatements.org/vocab/InC/1.0/ |
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