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Conservation Behavior Outcomes and Drivers of Participation in a Conservation Research Program on Private Lands

Private lands encompass over half of the continental United States and serve as critical habitat for the majority of federally threatened and endangered species. Despite the importance of private lands for conservation, they remain understudied by conservation scientists. Conservation research programs that study private lands biodiversity not only help to fill this research gap but may also contribute more broadly to private lands conservation by influencing the conservation behaviors of individuals that participate in the program. However, little is known about how conservation behavior outcomes may differ across varying levels of participation in a program and what factors may influence this conservation behavior change. This thesis focuses specifically on conservation behavior outcomes associated with participation in a conservation research program and participants' perceived impact on conservation behaviors. For my first chapter, I interviewed private landowners that had provided property access to the Smithsonian conservation research program, Virginia Working Landscapes (VWL), between 2010 and 2020. We found that landowners perceived their participation in VWL influenced their conservation behaviors across multiple categories; yet, land stewardship behaviors were more commonly positively influenced than social environmentalism or environmental citizenship behaviors. Landowners also reported that various aspects of the program including program events, on-site interactions with staff and citizen scientists, and landowner reports had the strongest influence on their engagement in conservation behaviors, while other aspects such as program newsletters and annual reports influenced their engagement in conservation behaviors to a lesser degree. For my second chapter, I surveyed citizen scientists and non-citizen scientists that were associated with VWL between 2010 and 2020. VWL citizen scientists had significantly higher perceived impacts of the program on their engagement in conservation behaviors compared to non-citizen scientists. The strongest predictors of respondents' perceptions of VWL's impact on their conservation behaviors include participation as a citizen scientist, program-related normative beliefs, attendance at program events, and reading program newsletters, while characteristics of the participants (i.e. demographics, actual behavioral control, personal norms, environmental attitude) were not predictive of perceptions of impact. Findings from this thesis can inform efforts to influence program participants' conservation behaviors. In particular, program managers may increase conservation outcomes through incorporating citizen science opportunities; fostering direct interactions between landowners, citizen scientists, researchers, and peers; training citizen scientists in effective science communication skills; and tailoring program communications to specific target audiences. / Master of Science / Over half of the mainland United States are under private ownership and these private lands are important habitat for federally threatened and endangered species. Even though private lands are important for conservation, the majority of conservation research studies take place on public lands. Conservation research programs that study species on private lands can contribute to conservation by providing insights into questions that are critical to species' management. These programs can also contribute to conservation by influencing the people who participate in the program to engage in conservation behaviors. However, people can participate in conservation research programs in many different ways and it is unclear how participation in a program influences people's conservation behaviors. This thesis explored the different conservation behaviors associated with participation in a conservation research program and participants' perceived impact on conservation behaviors. For my first chapter, I interviewed private landowners that had provided property access to the Smithsonian conservation research program, Virginia Working Landscapes (VWL), between 2010 and 2020. The landowners we interviewed perceived that their participation in VWL influenced them to engage in conservation behaviors across multiple categories, but land stewardship behaviors (e.g. landscape improvements that benefit wildlife or their habitat) were more commonly influenced than social environmentalism (e.g. behaviors that focus on social engagement) or environmental citizenship behaviors (e.g. supporting environmental causes through voting, donations, or civic engagement). Certain aspects of the program such as program events, on-site interactions with staff and citizen scientists, and landowner reports were the most influential on landowners' engagement in conservation behaviors, while other aspects such as program newsletters and annual reports influenced their engagement in conservation behaviors less often. For my second chapter, I surveyed citizen scientists (i.e. volunteer members of the public who gather or analyze data for scientific research) and non-citizen scientists (i.e. individuals subscribed to VWL's newsletter but had never volunteered as citizen scientists) associated with VWL. VWL citizen scientists were positively influenced by the program to engage in conservation behaviors significantly more than non-citizen scientists. Characteristics of the program including participation as a citizen scientist, program-related normative beliefs (i.e. one's perception of whether other individuals will approve or disapprove of a certain behavior), attendance at program events, and program materials were associated with the program's influence on survey respondents' engagement in conservation behaviors. Characteristics of the participants (i.e. demographics, actual behavioral control, personal norms, environmental attitude) were not found to be significant predictors of impact. Results from this thesis may be helpful to programs aiming to increase their influence on participants' conservation behavior engagement. For example, programs may incorporate citizen science; foster direct interactions between landowners, citizen scientists, researchers, and peers; train citizen scientists in science communication skills, and tailor program communications to specific audiences.

Identiferoai:union.ndltd.org:VTETD/oai:vtechworks.lib.vt.edu:10919/110322
Date24 May 2022
CreatorsGreen, Rachael Elizabeth
ContributorsFish and Wildlife Conservation, Dayer, Ashley A., Sorice, Michael G., Johnson, Amy E. M., Kovaka, Karen
PublisherVirginia Tech
Source SetsVirginia Tech Theses and Dissertation
LanguageEnglish
Detected LanguageEnglish
TypeThesis
FormatETD, application/pdf
RightsCreative Commons Attribution 4.0 International, http://creativecommons.org/licenses/by/4.0/

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