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Formation of the Cloud: History, Metaphor, and Materiality

In this dissertation, I look at the history of cloud computing to demonstrate the entanglement of history, metaphor, and materiality. In telling this story, I argue that metaphors play a powerful role in how we imagine, construct, and maintain our technological futures. The cloud, as a metaphor in computing, works to simplify complexities in distributed networking infrastructures. The language and imagery of the cloud has been used as a tool that helps cloud providers shift public focus away from potentially important regulatory, environmental, and social questions while constructing a new computing marketplace. To address these topics, I contextualize the history of the cloud by looking back at the stories of utility computing (1960s-70s) and ubiquitous computing (1980s-1990s). These visions provide an alternative narrative about the design and regulation of new technological systems.

Drawing upon these older metaphors of computing, I describe the early history of the cloud (1990-2008) in order to explore how this new vision of computing was imagined. I suggest that the metaphor of the cloud was not a historical inevitability. Rather, I argue that the social-construction of metaphors in computing can play a significant role in how the public thinks about, develops, and uses new technologies. In this research, I explore how the metaphor of the cloud underplays the impact of emerging large-scale computing infrastructures while at the same time slowly transforming traditional ownership-models in digital communications.

Throughout the dissertation, I focus on the role of materiality in shaping digital technologies. I look at how the development of the cloud is tied to the establishment of cloud data centers and the deployment of global submarine data cables. Furthermore, I look at the materiality of the cloud by examining its impact on a local community (Los Angeles, CA). Throughout this research, I argue that the metaphor of the cloud often hides deeper socio-technical complexities. Both the materials and metaphor of the cloud work to make the system invisible. By looking at the material impact of the cloud, I demonstrate how these larger economic, social, and political realities are entangled in the story and metaphor of the cloud. / Doctor of Philosophy / This dissertation tells the story of cloud computing by looking at the history of the cloud and then discussing the social and political implications of this history. I start by arguing that the cloud is connected to earlier visions of computing (specifically, utility computing and ubiquitous computing). By referencing these older histories, I argue that much of what we currently understand as cloud computing is actually connected to earlier debates and efforts to shape a computing future. Using the history of computing, I demonstrate the role that metaphor plays in the development of a technology.

Using these earlier histories, I explain how cloud computing was coined in the 1990s and eventually became a dominant vision of computing in the late 2000s. Much of the research addresses how the metaphor of the cloud is used, the initial reaction to the idea of the cloud, and how the creation of the cloud did (or did not) borrow from older visions of computing. This research looks at which people use the cloud, how the cloud is marketed to different groups, and the challenges of conceptualizing this new distributed computing network.

This dissertation gives particular weight to the materiality of the cloud. My research focuses on the cloud's impact on data centers and submarine communication data cables. Additionally, I look at the impact of the cloud on a local community (Los Angeles, CA). Throughout this research, I argue that the metaphor of the cloud often hides deeper complexities. By looking at the material impact of the cloud, I demonstrate how larger economic, social, and political realities are entangled in the story and metaphor of the cloud.

Identiferoai:union.ndltd.org:VTETD/oai:vtechworks.lib.vt.edu:10919/96439
Date14 January 2020
CreatorsCroker, Trevor D.
ContributorsScience and Technology Studies, Abbate, Janet E., Hirsh, Richard F., Halfon, Saul E., Breslau, Daniel
PublisherVirginia Tech
Source SetsVirginia Tech Theses and Dissertation
Detected LanguageEnglish
TypeDissertation
FormatETD, application/pdf
RightsIn Copyright, http://rightsstatements.org/vocab/InC/1.0/

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