This paper examines the competitive dynamics in a standard-based industry through a historical examination of the U.S. home video industry. It analyzes how the Blu-ray technology wins the battle of the high definition DVD market over HD-DVD technology, by focusing on the aspects of the first-mover advantages, network effects. The analysis suggests that the success in the network-based industry partially support to traditional argument on first-mover advantages; they were important only to the point that the first mover takes advantages of the lead time to develop a network of complementary products. This study illustrates that building a network of complementary products and installed base should be the primary goal to succeed in the standard setting competition.
| Identifer | oai:union.ndltd.org:WATERLOO/oai:uwspace.uwaterloo.ca:10012/4261 |
| Date | 22 January 2009 |
| Creators | Lee, William Seokwoo |
| Source Sets | University of Waterloo Electronic Theses Repository |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
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