Most Web search tools integrate sponsored results with results from their internal editorial database in providing results to users. The goal of this research is to get a better idea of how much of the screen real estate displays â realâ editorial results as compared to sponsored results. The overall average results are that 40% of all results presented on the first screen are â realâ results, and when the entire first Web page is considered, 67% of the results are non-sponsored results. For general search tools like Google, 56% of the first screen and 82% of the first Web page contain non-sponsored results. Other results include that query structure makes a significant difference in the percentage of non-sponsored results returned by a search. Similarly, the topic of the query can also have a significant effect on the percentage of sponsored results displayed by most Web search tools.
| Identifer | oai:union.ndltd.org:arizona.edu/oai:arizona.openrepository.com:10150/105115 |
| Date | January 2005 |
| Creators | Nicholson, Scott, Sierra, Tito, Eseryel, U. Yeliz, Park, Ji-Hong, Barkow, Philip, Pozo, Erika J., Ward, Jane |
| Source Sets | University of Arizona |
| Language | English |
| Detected Language | English |
| Type | Journal Article (Paginated) |
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