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The low-income consumer in Greater Reading : an analysis of constrained food shopping behaviour

This thesis is set within the general context of retailing geography. It discusses the salient structural and locational changes that have occurred within the post-war urban retailing environment, and attempts to assess their impact on the inner-city low-income consumer. The first part provides a review of the major findings of past studies of post-war retail change and consumer behaviour, and illustrates that a major deficiency of this literature is the tendency to briefly introduce, but inadequately consider, the implications of recent retail change on the low-income consumer. The essential problem which is addressed in the second part of the thesis is to assess the extent to which post-war retail change has affected the quantity and quality of inner-city shopping opportunities within the chosen study area, Greater Reading. This assessment is largely based on information obtained from surveys conducted by the author, namely a general retail inventory and detailed quality and price surveys. A comprehensive up-to-date description of the inner-city low-income consumer's food shopping behaviour does not exist within the present geographical literature. Accordingly, the third section specifically aims to provide a detailed description of this group's food shopping behaviour at a time of rapid retail change. A repertory grid survey was completed to identify the factors of importance to the low-income consumer, and these formed the focus of a major survey of consumer behaviour. The results of this research highlight both a number of salient similarities and differences amongst the low-income consumer population. The importance of ethnic status and age on the spatial and non-spatial aspects of food shopping behaviour are clearly evidenced. It is argued that such contrasts have major implications for the future planning of inner-city retailing opportunities. In the final part, positive directives for the planning of future inner-city food shopping facilities are discussed, which should help improve the low-income consumer's access to high quality opportunities. This is achieved by the reintroduction of relevant results obtained from the empirical research, and a detailed analysis of the present retail planning process via secondary sources of information including government policy notes and documents, structure plans and local newspapers.

Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:262097
Date January 1987
CreatorsOpacic, Sofija
PublisherRoyal Holloway, University of London
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation

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