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Determinants of corporate hierarchical branding strategies with reference to the fast moving consumer goods

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1. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.295557

Identifer	oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:295557
Date	January 1995
Creators	Laforet, Sylvie
Publisher	Loughborough University
Source Sets	Ethos UK
Detected Language	English
Type	Electronic Thesis or Dissertation
Source	https://dspace.lboro.ac.uk/2134/7052