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An empirical investigation of the relationship between perceived risk and the varying patterns of brand portrayal

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1. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342825

Identifer	oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:342825
Date	January 1997
Creators	de Mello, Sergio C. Benicio
Publisher	City University London
Source Sets	Ethos UK
Detected Language	English
Type	Electronic Thesis or Dissertation