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The role of cues in high-contact service marketing : The relative impact of extrinsic cues in evaluating and building preference for high-contact services

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Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:381035
Date January 1988
CreatorsCrane, F. G.
PublisherUniversity of Bradford
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation

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