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Using conjoint analysis to capture differences in consumers' response to price of competing brands (a consumer knowledge perspective)

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  1. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.404240
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658.8343
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Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:404240
Date January 2002
CreatorsVentura, Ron
PublisherLancaster University
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation

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