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The effect of interactivity on online consumer response : an investigation into the UK car brand websites

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Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:413823
Date January 2005
CreatorsDiscombe, Oya
PublisherOpen University
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation

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