The thesis aims to examine and explore NPD activities within China and establish whether Western interpretation of NPD is appropriate to indigenous Chinese companies, engaged an economy which is entering an era of globalisation. The research is based on ten case studies undertaken within five industrial sectors: lighting (light fabrication), watches (personal consumer products), white goods, automotive and telecommunications.
| Identifer | oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:490479 |
| Date | January 2005 |
| Creators | Zhang, Xiaohuan |
| Publisher | University of Salford |
| Source Sets | Ethos UK |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
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