The marketing literature is rich in studies, but lacks strong models, on factors leading to cross-buying. Criticism of this literature lies in the focus on relationship depth and length rather than breadth. Most importantly, the majority of the previous relevant Studies have only implied the relationship between potential factors and cross-buying: there have been few established links confirmed by research data.
| Identifer | oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:491873 |
| Date | January 2007 |
| Creators | Soureli, Magdalini |
| Publisher | University of Manchester |
| Source Sets | Ethos UK |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
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