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Consumer concerns about animal welfare and its impact on food choice in Ireland

Evidence of growing consumer concerns about animal welfare demonstrates that it is an important issue for consumers across Europe. Gaps have been identified between high consumer concerns about animal welfare and relatively low market share for animal friendly products. This research examines the nature and extent of consumer concerns about animal welfare using mixed methods, namely; focus groups (n=4), laddering interviews (n=60) and a representative survey (n=500).

Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:496964
Date2008
CreatorsDunne, Hilary
PublisherUniversity of Reading
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation

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