Evidence of growing consumer concerns about animal welfare demonstrates that it is an important issue for consumers across Europe. Gaps have been identified between high consumer concerns about animal welfare and relatively low market share for animal friendly products. This research examines the nature and extent of consumer concerns about animal welfare using mixed methods, namely; focus groups (n=4), laddering interviews (n=60) and a representative survey (n=500).
|Publisher||University of Reading|
|Source Sets||Ethos UK|
|Type||Electronic Thesis or Dissertation|
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