Millennials have surpassed Baby Boomers as the nation’s largest living generation. Cultural institutions must reach out to millennial audience to thrive. At the same time, social media has become a business tool used to engage with millennials and build brand loyalty. Cultural institutions must learn how to effectively utilize social media. In this project, you will find three case studies of cultural institutions who have used social media in a variety of ways to successfully reach out to millennials. In this project, the author attempts to study three award-winning cases of cultural institutions who have used social media in a variety of ways to successfully reach out to millennials.
| Identifer | oai:union.ndltd.org:bu.edu/oai:open.bu.edu:2144/19527 |
| Date | 06 November 2016 |
| Creators | Liu, Yi |
| Source Sets | Boston University |
| Language | en_US |
| Detected Language | English |
| Type | Thesis/Dissertation |
| Rights | Attribution-NonCommercial 4.0 International, http://creativecommons.org/licenses/by-nc/4.0/ |
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