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Marketing Plan for Cardno New Zealand

This document provides an overview of a marketing project for Cardno Christchurch carried out by Julia Toner, a student of The Master of Engineering Management Course at the University of Canterbury. This project involved initial company research; a review of national releases, research papers, and journal articles to establish current market trends and opportunities; and interviews with clients and industry representatives to ascertain Cardno’s current position. The purpose of this project is to provide Cardno Christchurch with a concise and relevant market needs analysis and marketing plan. These documents will direct Cardno management in marketing activities that will achieve brand recognition and strategic growth.
Date January 2013
CreatorsToner, Julia Rose
PublisherUniversity of Canterbury. Engineering Management
Source SetsUniversity of Canterbury
Detected LanguageEnglish
TypeElectronic thesis or dissertation, Text
RightsCopyright Julia Rose Toner,

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