Direct marketing and Asian American in Inland Empire

Description

This thesis employed a series of surveys of Asian Americans residing in the Inland Empire to determine their personal views towards direct marketing. Data is broken out by age, gender, ethnicity and employment status.

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/2466
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3483&context=etd-project

Tags

Asian American consumers -- Attitudes

Direct marketing

Consumer behavior

Marketing

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-3483
Date	01 January 2003
Creators	Hutabarat, Laura Louisa
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project